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There's a lot to be excited about with the new Ostens collection...

"Perfume. Creativity. Wonder." In a time where the beauty market is dominated by fragrance brands cropping up left, right and centre, it can be hard to strike a chord with the modern shopper - but this is where Ostens comes in.

Valentines is fast approaching and like always my gift of choice will be perfume.  There are many gorgeous offerings new and classic that are gender neutral as well so they can make an excellent gift for everyone!

When you've been obsessed by fragrance for some time, you might think you have a good idea about how ingredients smell.  I reckon I'd know a patchouli or pepper from a few yards away, for example.  But suddenly, presented with an array of natural ingredients in the form of a 'Speed Sniffing' game, my sense of smell was turned upside down.  And I wasn't alone...

Fragrance is something physical and as such, Ostens, a new perfume brand by Laurent Delafon and Christopher Yu, has created a pop-up store in Marylebone, to showcase its debut.