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A Scented Letter: The Future of Fragrance - What's In The Bottle?

Yes, just what IS in the bottle…?  Strongly linked to scent-lovers seeking more sustainable products, we’re seeing informed customers who also want to know exactly what’s inside their bottle. Influenced by farm-to-plate food, the beauty science-geek explosion (and of course, the naturals –v– synthetics conversation), greater transparency towards ingredients will be a key trend.

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