"Perfume. Creativity. Wonder." In a time where the beauty market is dominated by fragrance brands cropping up left, right and centre, it can be hard to strike a chord with the modern shopper - but this is where Ostens comes in. Continue reading

Valentines is fast approaching and like always my gift of choice will be perfume.  There are many gorgeous offerings new and classic that are gender neutral as well so they can make an excellent gift for everyone! Continue reading

When you've been obsessed by fragrance for some time, you might think you have a good idea about how ingredients smell.  I reckon I'd know a patchouli or pepper from a few yards away, for example.  But suddenly, presented with an array of natural ingredients in the form of a 'Speed Sniffing' game, my sense of smell was turned upside down.  And I wasn't alone... Continue reading

Fragrance is something physical and as such, Ostens, a new perfume brand by Laurent Delafon and Christopher Yu, has created a pop-up store in Marylebone, to showcase its debut. Continue reading

Fragrance is something physical and as such, Ostens, a new perfume brand by Laurent Delafon and Christopher Yu, has created a pop-store in Marylebone, to showcase its debut.  Open until the end of February, it is an abstract showcase of their new brand. Continue reading

Suffice to say we were pretty thrilled when we discovered new fragrance house on the block, Ostens. Continue reading

Since you said you were perfume obsessed, what's your perfume of the moment? Continue reading

Ostens is the brainchild of Christopher Yu and Laurent Delafon, founders of fragrance distributor, licensor, and consultancy, United Perfumes. Continue reading

Park your standard spritz and say hello to the genius new ways to smell lovely... Continue reading

Wearing Ostens' Impression Cedarwood Heart has made me wonder - not for the first time - why so many of us are averse to green perfumes. Continue reading