Top-notch raw materials were the reserve of the industry elite - until now. Ostens is the fragrance house of Laurent Delafon and Chris Yu, who as founders of United Perfumes have worked with brands such as Maison Francis Kurkdjian, Tom Dixon and Diptyque. Together with Laboratoire Monique Remy (LMR), the premium naturals division of IFF, the brand is offering novices and connoisseurs alike the opportunity to explore raw materials in all their glorious facets and creative incarnations.
Is it possible to create perfumes with global appeal? What determines the fragrance that attracts us? From political sentiment to cultural nuances, Vogue explores the world of perfumes and finds the perfume we want to use this year.
Perfumers are looking for new ways to acquaint people with their fragrances - and often break the usual distribution rules, proving that their capabilities are not limited to the offline boutique doors or the online store delivery card. The young brand Ostens, for example, offers its fragrances on special art installations: representatives of the brand travel to different cities, showing their creations.
Do you have a favourite signature scent, or do you switch according to mood, place or time? Vogue looks at the global influence behind our choice of fragrance, plus the freshest new launches this year
The corner of 62 Blandford Street in London is awash with a fluorescent pink glow. Among Marylebone's four-storey town houses is a gallery-like space covered in floor-to-ceiling strips of neon lights. The room is empty, save for a plain white pillar in the centre furnished with one tiny 9ml bottle of scent - a vial of Rose Oil Isparta, one of five debut fragrance oils from the newly launched brand Ostens.